101 Basics to search engine optimization

101 Basics To Search Engine Optimization

Introduction

1. Why Use Search Engine Optimization
2. What is the Basic Link Structure within a Site
3. Effective Use of Keywords for SEO
4. How to Determine the Keyword Selection for Your Site
5. What is Search Engine Friendly Content
6. How do Backlinks Help with SEO

In this book, we will look at what Search Engine
Optimization (SEO) is, and the ways in which it can be
used. Through this book, we will provide you with the basics
on using Search Engine Optimization in order to improve
traffic flow to your site.

For many people, SEO is considered to be a part of search
engine marketing. It is often used when people are
describing a process for improving the amount of traffic that
goes to a website from various different search engines.
Many site owners will engage in using SEO in an attempt to
obtain qualified visitors to their site.

The quality of these visitors will often be measured by what
specific keywords they are using in order to reach the
desired result they want, such as making a purchase, or it
could just viewing or downloading a particular page on that
site. It may be that the visitor just requests some further
information, or they sign up to a newsletter.

Search Engine Optimization is a marketing strategy which
can often generate a good return for the site. But what
must be remembered is that search engines are not actually
paid for the traffic they send to a site from a natural
(organic) search. Plus, they will regularly change the
algorithms that they use for these searches to be carried in
an effort to improve the results for people using their search
engine.

In fact, there is no guarantee that using this system is
successful in either the long or short term for any website.
Because of this, SEO is often compared to traditional forms
of PR (Public Relations), while PPC (Pay per Click)
advertising is more closely associated with traditional forms
of advertising.

However, even if you do find you have increased traffic to
your site because of SEO, if your site is unprepared for this
increased traffic, it may in fact be detrimental to your site,
as visitors will go away feeling dissatisfied and will not
return.

But though SEO can be considered as a marketing tactic
which is a law unto itself, it is often considered to part of the
bigger picture by many industry experts.

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